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Estrategia de Marca Archives - EKA

HomeTagEstrategia de Marca Archives - EKA

by Heilyn Gomez

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Mercadeo Digital TecnologíaSiga estos 5 consejos para mantener su marca vigente en la era digital

5 años ago982712 min

La consultora argentina en estrategia digital Connie Ansaldi, visitó recientemente el país e impartió su taller “Power Cotent” para hablar de los pilares de la atracción de audiencias y storytelling en la construcción de marca en la era digital. Durante el workshop, los asistentes pudieron profundizar sobre la relevancia de comprender las percepciones de la audiencia, cómo crear una identidad relevante, relatar una historia afín y organizar todo ello mediante estrategia y planificación. Con más...

by Admin

Mercadeo DigitalVendiendo la marca dentro de la empresa – Marketing Interno

7 años ago800549 min

Cuando piensas en marketing, lo más probable es que pienses en comercializar a tus clientes: ¿cómo puedes persuadir a más personas para que compren lo que vendes? Pero otro «mercado» es igual de importante: sus empleados, las mismas personas que pueden hacer que la marca cobre vida para sus clientes. Sin embargo, en nuestro trabajo para ayudar a los ejecutivos a desarrollar y llevar a cabo campañas de desarrollo de marca, mis colegas y yo...