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Marketing Interno Archives - EKA

HomeTagMarketing Interno Archives - EKA

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Negocios¿Quiere más ventas? Primero piense en la felicidad de su talento

5 años ago1040410 min

«Teniendo en cuenta que 3 de cada 4 startups fracasan, las personas a cargo deben descubrir formas de aumentar y mantener la felicidad y satisfacción de los empleados. El éxito de tu startup puede depender de ello». Eric Siu Y no… Definitivamente esto no significa comprar pizza una vez cada 6 meses, para que una empresa tenga éxito el encargado de mercadeo debe estar aliado al recurso humano de la empresa. La mayoría de sus...

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Mercadeo DigitalVendiendo la marca dentro de la empresa – Marketing Interno

7 años ago791349 min

Cuando piensas en marketing, lo más probable es que pienses en comercializar a tus clientes: ¿cómo puedes persuadir a más personas para que compren lo que vendes? Pero otro «mercado» es igual de importante: sus empleados, las mismas personas que pueden hacer que la marca cobre vida para sus clientes. Sin embargo, en nuestro trabajo para ayudar a los ejecutivos a desarrollar y llevar a cabo campañas de desarrollo de marca, mis colegas y yo...